The problem
Bring company information, references, trade fairs, products and operational tools into one platform while keeping every piece of content consistent in German and Italian.
Case study · Walcher.bz
A corporate website developed into a complete digital system.
Walcher.bz is Walcher Messebau’s bilingual corporate website. I delivered its structure, content, development and every custom function in PHP, JavaScript, HTML and CSS.
166public DE/IT pages
238stand photographs
20+custom modules
2managed languages
The solution
A WordPress ecosystem using Nicepage and more than 20 custom modules. Automated functions reduce manual maintenance and connect content, trade fairs and references.
My role
I delivered the project end to end: architecture, content, interface, development, technical SEO, accessibility, performance, privacy and maintenance.
The result
A bilingual website with 166 public pages, a gallery of 238 photographs and dedicated tools for trade fairs, references, rental products, flooring and file transfer.
01 · Structure and content
- 166 public pages with German and Italian versions
- Dedicated pages for major trade fairs with dates and completed stands
- A gallery of 238 photographs searchable by number, exhibitor and fair
- A redesigned homepage with services, process, counters and fair links
- Pages for Zero Waste, RAW Studio, careers, print, catalogue and flooring
02 · Technical SEO
- Handwritten titles and descriptions for every page and language
- Verified canonical, DE/IT/x-default hreflang and lang attributes
- XML sitemaps for Italian versions and trade fair pages
- Open Graph and Twitter Cards with dedicated 1200×630 JPG images
- One H1, correct heading structure and LocalBusiness data
03 · Accessibility
- Lighthouse checks across all 166 pages with 0 remaining issues
- Consistent alternative text for every image
- Readable labels, a main landmark and correct heading order
- An adaptive menu that never covers the logo
04 · Performance and privacy
- Compressed WebP images, optimised videos and caching
- Self-hosted fonts
- External services activated only after consent
- Bilingual cookie banner and privacy page
05 · Security
- Protection following current best practices
- Enforced HTTPS and security headers
- Protected cookies and no exposed software versions
- Email protection against spam collection and a dedicated security.txt file
The project across its different touchpoints.
Walcher.bz
The result
A bilingual website with 166 public pages, a gallery of 238 photographs and dedicated tools for trade fairs, references, rental products, flooring and file transfer.
Back to projects↖